About

With a decade of experience in building audiences & making content, I bring to the table a wealth of expertise in content development and production across traditional and digital platforms. I built approaches and methodologies that consistently delivered, billions, yes billions, of watch minutes and views for known properties but also new IP or IP iterations.

My leadership skills have been finely honed through years of expertly overseeing numerous projects and skillfully guiding multiple teams to success, as I have proudly held the distinguished position of studio head for the past five years, as well as speaking at industry conferences as a specialist and subject matter expert.

Greater than the sum of our parts

While working independently, I have co-founded an IP Development Studio and Agency called TeamFalco, where we help brands and IP owners understand their audience on YouTube, build creative assets, develop series, and manage digital distribution. Head over here to learn more.